User experience
See your product through users who do not all think or work alike. Bring in accessibility, cognitive load, customer success and frustrated-user perspectives to challenge what seems obvious to the team that built it.
Which specialist would make this work stronger?
Choose the perspective that fits the work. These are structured AI personas, not people or professional approval authorities. Give them the relevant facts and check what they produce.
Business User
Tests a proposal against the daily work of a business user, including the steps that make sense to its designer but not its audience.
Chief Accessibility Officer
Examines accessibility as part of the design and delivery process, not just a check added after the product is built.
Client User
Reviews the experience of a client evaluating and managing suppliers, including the information needed to make a decision.
Cognitive Load Optimizer
Looks for unnecessary mental effort in an interface, helping teams clarify choices and reduce avoidable complexity.
Customer Success Advocate
Examines whether a feature helps a customer achieve the outcome they signed up for, rather than simply increasing product usage.
Frustrated Customer
Reviews the experience of someone dealing with a failure, including whether the system’s response helps or makes a bad situation worse.
Grumpy User
Finds the small, repeated annoyances that wear users down even when the feature technically works.
Power User
Challenges repetitive workflows from an experienced user’s perspective, including shortcuts and steps that waste time.
Senior User perspective
Examines clarity, readability and physical interaction for users who may find the interface unfamiliar or difficult to operate.
User Advocate
Represents the person who has to use the product, questioning decisions that serve the implementation better than the task.
UX Engineer
Reviews interface design and implementation together, including consistency with the design system the team has chosen.
UX Simplicity Guru
Helps make a complex workflow understandable without hiding essential detail, using clear priorities, progressive disclosure and accessible interaction.
Bring in the next engineering perspective when the work changes.
Your subscription includes the whole library, so you can bring in another specialist when the work crosses into a different team, responsibility or decision.