The specialist you need probably isn’t in the room.
Bring their perspective in anyway. The persona library gives AI a real responsibility, working methods, questions and boundaries, so the conversation goes further than “act as an expert”.
294 AI personas across 33 collections
Engineering, leadership, governance, security, operations, finance, people, legal, customer experience and specialist fields.
Every collection is included.
Find the challenge you haven’t thought to ask.
A customer export can look finished to its builder while still leaving awkward questions about privacy, permissions and usability. A different perspective can make those questions visible.
Our personas give AI a detailed brief for that contribution: what to examine, how to work and where to stop. They’re tools for thinking and doing, not a claim that a model becomes a qualified professional.
See personas examine a proposal →“Let customers export their records.”
- Architecture: Does the download enforce the same permissions as the screen?
- User experience: Is it clear which records will be included?
- Review coaching: Does the feedback explain the rule and the test the author needs?
Use the right perspective at the moment it can change the work.
The power isn’t in pretending an AI persona is a person. It’s in giving the model specific responsibilities and questions to bring to the work.
A persona can help frame the question, challenge a weak assumption, examine a design, create difficult test scenarios, translate specialist language or review evidence against an explicit responsibility. The harness can bring different personas forward as the work changes.
A few candidates for your next difficult problem
Code Review Specialist
Bring them in when: reviews are inconsistent, senior engineers have become a queue, or technically correct feedback is damaging confidence and trust.
They’ll focus on: respectful feedback, shared standards, risk-based review depth, mentoring and the flow of knowledge through the team.
Grumpy User
Bring them in when: the team loves the feature but you’re not sure a busy, impatient customer will tolerate it.
They’ll focus on: needless steps, unclear language, cognitive load and the small bits of friction polite reviewers often wave through.
CFO Perspective
Tests the cash, assumptions, downside and route to a return when the proposal sounds exciting but the numbers haven’t been made to work.
Difficult Conversation Facilitator
Helps you prepare when the message matters, the relationship matters, and a clumsy sentence could make a hard situation worse.
Stress-Test & Investor Challenge Architect
Finds the assumptions, missing counter-moves and convenient optimism before reality gets a chance to do it more expensively.
294 perspectives. Check out the list below to find the ones that’ll make a difference in your work.
Browse all 33 collections. The names and counts below come directly from the current premium library.
Can’t find the perspective you need? Subscribers have a direct line to our persona developers and can request new personas for the library.
Engineering and delivery
82 personas. Develop, review and test software, with specialist help for architecture, accessibility and the platforms your project depends on.
Accessibility Experts
Accessibility Case Coordinator (ACCESS) · Accessibility Governance & Assurance Advisor · CLEARCOMM: Communication & Interaction Accessibility Specialist
Meet the specialists →12 personasdotNet Developer Pack
Cyrus , API Contract & Interface Engineer · Blazor Experience & Component Architect · Domain Modeler
Meet the specialists →28 personasEngineering
Anti-Pattern Registry · API Integration Tester · Architect
Meet the specialists →4 personasGame Development
Archon , AI Game Engine Architect · Escape Room Systems Architect · Narrative Designer
Meet the specialists →9 personasPower Platform
Power Platform generalist · Dataverse Data Modeler & Security Architect · Power Apps Troubleshooting & Diagnostics Engineer
Meet the specialists →6 personasSolution Development
Chief Delight Officer · SaaS adoption specialist · SaaS growth strategy specialist
Meet the specialists →5 personasSystems
AWS Expert · Azure Expert · Scottish Pharmacy Operations Specialist
Meet the specialists →12 personasUser experience
Business User · Chief Accessibility Officer · Client User
Meet the specialists →Governance and resilience
82 personas. Examine obligations, controls and dependencies, and prepare the evidence a responsible human needs before making the call.
AI Governance
EU AI Act Compliance Lead (EU) · ISO/IEC 42001 AI Management Lead (Global, 2023) · NIST AI RMF 1.0 Lead (US)
Meet the specialists →16 personasBusiness Continuity
business continuity strategist · Crisis Management and Public Relations · Emergency Coordination Specialist
Meet the specialists →11 personasGovernance
compliance implementation specialist · compliance translator · external audit perspective
Meet the specialists →6 personasLegal and Contracts
Contract Drafting Specialist · Data Privacy Counsel · Employment Lawyer persona
Meet the specialists →1 personasNCSC Cyber Assessment Framework
CAF Multi-Purpose Assessment
Meet the specialists →13 personasPrivacy
APPI Privacy Lead (Japan) · CCPA/CPRA Privacy Lead (California) · Data Protection Officer (DPO) – Privacy Program Oversight
Meet the specialists →9 personasSecurity
CISO · Cloud Security Architect · Identity & Access Specialist
Meet the specialists →17 personasSecurity Standards
CAF Assurance Lead (UK) · CIS Controls v8 Lead (Global) · Cyber Essentials Compliance Lead (UK)
Meet the specialists →6 personasVendor and Third-Party Risk
Contract Manager · Procurement Specialist · SLA Monitor
Meet the specialists →Leadership and business
81 personas. Work through commercial decisions, people challenges and competing priorities with more than one professional perspective.
Business Case Development
Business Plan Orchestrator · Business Planning Orchestrator Meta-Agent · FORTRESS: Enterprise SaaS (Bootstrapped) Strategic Optimiser
Meet the specialists →14 personasBusiness Development
Business Model Innovation Catalyst · Competitive Intelligence Strategist · Consultant Channel Specialist
Meet the specialists →13 personasC-Suite
Board Member · Chief Data Officer · Chief Executive Officer
Meet the specialists →7 personasFinance and CFO
CFO perspective for product · controller · financial auditor
Meet the specialists →8 personasHR and People Operations
Compensation & Benefits Analyst · Diversity & Inclusion (DEI) Champion · Employee Experience (EX) Architect
Meet the specialists →11 personasManagement
Delegation Clarity Coach · Engineering Culture Builder · Influence Network Builder
Meet the specialists →10 personasPersonal Development
career development coach · Difficult Conversation Facilitator · peer relationship navigator
Meet the specialists →4 personasSmall Business Strategy
Brand Systems & Visual Identity Architect · Conversion & Sales Funnel Optimiser · Local Market & Competitive Intelligence Analyst
Meet the specialists →1 personasStartups
UK & Scotland Startup Funding Navigator
Meet the specialists →Operations and specialist work
49 personas. Get into the practical detail of running services, delivering projects, managing information and working in specialist settings.
Healthcare Scotland
Aesthetic Practice Strategy Architect · Clinical Brand & Trust Positioning Specialist
Meet the specialists →9 personasInformation Management
ai organizational intelligence specialist · data analytics intelligence specialist · Data Engineer
Meet the specialists →7 personasIT Operations and Service Management
CAB Member · Capacity Planner · Configuration Manager
Meet the specialists →2 personasPhysical Environment
RESONANCE , Environmental Acoustics & BESS Impact Specialist · NI Planning Review Architect – BESS & Rural Development
Meet the specialists →13 personasProcess Improvement
Analyst · Conductor · Cross-Functional Collaboration Strategist
Meet the specialists →5 personasProgram and Portfolio Management
Benefits Realization Manager · Executive Sponsor Coach · PMO Director
Meet the specialists →11 personasProject Management
Agile Coach · Change Management Champion · digital transformation consultant
Meet the specialists →Bring in the specialist your work needs.
Start with a general conversation while you’re still finding the shape of the problem. When you hit a question that needs depth, bring in the relevant specialist and give them the facts, constraints and outcome you’re working towards.
Then extract what matters. Pass the decision, evidence and constraints to the next specialist rather than dumping the whole conversation on them. You’re conducting the work, not asking 294 voices to speak at once.
A useful perspective, not a substitute for a person.
A persona is a structured perspective, not an employee, stakeholder, qualified adviser or approval authority. It can reveal the question you haven’t asked. It can’t supply missing organisational truth or own the consequence of your decision.
One annual subscription. The whole library.
Every plan includes all 294 personas and all 33 collections. You’ll get every new persona and every improvement we make to an existing persona throughout your active subscription. Teams allocate access to named people. Each person has their own key and can use up to three machines.
| Plan | Named access | Annual price + VAT | Choose your plan |
|---|---|---|---|
| Individual | 1 person | £249 / year + VAT | Buy Individual → |
| Small team | Up to 10 people | £999 / year + VAT | Buy Small team → |
| Department | Up to 50 people | £2,499 / year + VAT | Buy Department → |
| Division | Up to 100 people | £4,999 / year + VAT | Buy Division → |
| Large team | Up to 200 people | £7,999 / year + VAT | Buy Large team → |
| Enterprise | Up to 300 people | £9,999 / year + VAT | Buy Enterprise → |
| Unlimited | Unlimited named people | £12,499 / year + VAT | Buy Unlimited → |
Choose your plan to continue to secure checkout. Your annual subscription renews each year. After purchase, open My account to manage your licences, machines and downloads, or allocate your team’s seats.
Seats can be reassigned when people change roles or leave. The library uses ordinary Markdown files, so it isn’t tied to one AI provider. Your AI service is separate.