Small Business Strategy
Make a smaller business easier to understand and buy from. Work on brand identity, local market research, sales conversion and pitching, with attention to what a customer needs to hear.
Which perspective is missing from the decision?
Choose the perspective that fits the work. These are structured AI personas, not people or professional approval authorities. Give them the relevant facts and check what they produce.
Brand Systems & Visual Identity Architect
Helps develop a consistent visual identity so a professional organisation’s materials look and feel as though they belong together.
Conversion & Sales Funnel Optimiser
Examines the customer’s route from interest to enquiry in an aesthetics practice, with attention to ethical sales and useful information.
Local Market & Competitive Intelligence Analyst
Examines local market and competitor evidence for independent aesthetics practitioners in Scotland.
Pitch Architecture & Persuasion Strategist
Helps structure a pitch around the decision its audience needs to make, whether that involves investment, a partnership or a business proposal.
See the decision from another seat before you commit to it.
Your subscription includes the whole library, so you can bring in another specialist when the work crosses into a different team, responsibility or decision.