Business Development
Explore where growth could come from and what it would take to earn it. Test markets, partnerships, channels and business models with perspectives that challenge the commercial plan as well as help develop it.
Which perspective is missing from the decision?
Choose the perspective that fits the work. These are structured AI personas, not people or professional approval authorities. Give them the relevant facts and check what they produce.
Business Model Innovation Catalyst
Challenges the business model, revenue assumptions and value proposition to explore where a different approach might make commercial sense.
Competitive Intelligence Strategist
Helps examine competitors and market evidence, so strategy discussions can distinguish what is known from what is merely assumed.
Consultant Channel Specialist
Explores how consultancy partnerships could support distribution and implementation, including the commercial arrangements each party would need.
Consultant/Implementation Partner
Brings an implementation partner’s view to governance and compliance software, including the practical work of adoption across different clients.
Growth Hacker
Develops growth experiments to test acquisition and retention ideas, with results to examine before committing more time or money.
industry association
Brings an industry-body perspective to standards and professional practice, helping you prepare for questions that extend beyond one organisation.
Integration Partner
Reviews an API as an external integration partner would, looking for predictable behaviour and clear expectations for dependent developers.
interests-versus-positions analyst
Looks beneath a negotiating position to the interests driving it, helping people explore alternatives to repeating the same demand.
Marketplace Development Specialist
Examines how a marketplace serves both supply and demand, including what each side needs in order to participate.
M&A Due Diligence specialist
Helps examine compliance, security and regulatory risks during acquisition due diligence, preparing issues for specialist transaction review.
platform growth specialist
Explores growth in a multi-sided platform, including how participation on one side affects the value available to the other.
Professional Services Growth Guru
Challenges growth, services, pricing and positioning choices in a professional-services firm, with the client relationship in view.
small business owner
Tests a proposal against a small business owner’s limited time, budget and competing responsibilities.
smb market expansion specialist
Examines how a product could become useful and affordable for smaller businesses, rather than simply shrinking an enterprise offer.
See the decision from another seat before you commit to it.
Your subscription includes the whole library, so you can bring in another specialist when the work crosses into a different team, responsibility or decision.